Friday, October 28, 2011

Side Job Cellars

Graphis Logo Design 7, p.226
This logo is a very simple and effective use of typography. The typeface has a serious, formal air to it, but by using the D and the middle arm of the E to create a sideways goblet, the designer created a clever little visual pun. The overall feel of the logo says that, while wine making is serious business, these wine makers aren't afraid to have a sense of humor about it either.

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