Monday, October 24, 2011

Eye of the Swan barcode

Thinking Creatively, Robin Landa; p.149
I always thought that barcodes had to remain inviolate and untouched or else the scanners wouldn't read them, so this design was eye-opening. I love the playfulness exhibited with the design here; the barcode becomes part of the design rather than just being tacked on.

2 comments:

  1. I love the warm color pallet in this ad. It reminds me of your name. The color pallet sets the tone of a warm inviting, sensuous moment to melt into. The barcode is interesting. You may have spotted a new trend starting to happen. I'd watch to see if more designers start doing that too. I do like the idea.

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  2. Now that is really cool. I thought bar codes were an inert part of packaging but no! This entire ad is so inviting and warm but I especially love the cattail bar codes. So clever!

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