New Packaging Design, p.180 Janice Kirkpatrick / Graven Images |
I've heard that a big reason for Hello Kitty's popularity is that, without a mouth, her expression is up to the interpretation of the viewer. Are you sad? Hello Kitty is sympathetic. Are you happy? Hello Kitty is happy with you. Etc. The Monokuro mascots seem to follow a similar principle. Depending on your mindset, the piggies could look mischievous, playful, conspiratorial, or anything else. Personally, right now, the black one's hollow white eyes are kind of creeping me out, but maybe I've been staring at these two too long.
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