Print; December 2010, p 66
I find the rich colors and the contrast of bold type with the swirly, curly graphic in this design very appealing. This is a good example of the importance of color in a composition. The typeface and graphics are the same on both bottles, but the mood of the orange-gold AM bottle is bright and cheerful, like the dawn of a sunny morning. The PM bottle's deep purple color is calm and relaxed, like it's inviting you to unwind after a long day.
Bonus!
These aren't exactly "award winning graphic design", but they are pretty funny and that's award enough for me. Plus, they're relevant to our project!
Designers get carried away sometimes.
Something to look forward to.
These bottles are excellent example of great advertising and graphic design. I totally agree with your analysis. I'm feeling like a nice PM beverage right now - purple, soothing, zzz...
ReplyDeleteThis style seems to be repeated in a lot of product designs lately. Colors work very well with the mental associations. I'll have to check out the other 2 sites.
ReplyDeleteO.K. I laughed so hard on the web designer goes to hell. Unfortunately, that experience is so true. I once had a project to do that ended up with a child's drawing of a teddy bear to represent the clients company. It was a Fried Chicken place. Not cool and very frustrating! But you just have to go on and hope that the next one {client } is different. Some are and some aren't!
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